- Trace the rich history: Learn about the history of the brand with exhibits that detail the ingredients, brewing process, and even the tale of the 9,000‐year lease signed by Arthur Guinness.
- Immersive multimedia exhibits: Each floor is dedicated to a different part of the Guinness story, from the raw ingredients and early brewing techniques to the evolution of advertising and the cultural impact of Guinness.
- See fascinating memorabilia: Get access to unique artifacts and memorabilia such as the Waterford Crystal glassware, vintage advertising displays, and interactive installations that explain the science behind brewing.
- Architectural marvel: Housed in a former fermentation plant, the seven-floor structure is designed in the shape of a pint glass! This architecture retains the original fermentation plant layout, guiding visitors through the Guinness story, and is also unforgettable.
- Enjoy a free drink: Sip on a complimentary pint or a soft drink served at the Gravity Bar, where you can take in sweeping views of Dublin.